Price of Debt Settlement Leads

I often call debt settlement companies and say "we can generate debt settlement leads for you" Usually I am asked what's the price per lead? Debt Settlement companies are needed to look at their CPA (Cost-Per-Acquisition) rather than CPL (Cost-Per-Lead).

In case of Debt Settlement calculating CPA is comparatively more complexed as compared to some other verticals. Actual CPA is what more important.

Let's have a look at an example "X" with some average numbers.
*Total debt is 10,000
*A Debt Settlement Company makes 15% of total debt owed.
*It takes your agents 12 leads to close 1 deal.
*1500/12 = 125 EPL (earnings-per-lead)

Your debt settlement operations of course have some other overheads, potential backend fees, and so on. The basic premise is calculating your loan mod lead ROI.

Now, Let's say you are paying $40/lead and are earning $125/lead, you're seeing more than a 100% ROI.

Yet number of clients balk at $40 for debt settlement lead pricing. The important take-away here, is that it is your final cost per conversion/customer. If you can "buy $20 leads all day long," that's great.. but how many dozen of those does it take you to convert a new customer?


Let's have a look at an another example "Y".
*Total debt is 10,000
*A Debt Settlement Company makes 15% of total debt owed.
*It takes your agents 50 leads to close 1 deal.
*$1500 / 50 = $30 EPL (earnings-per-lead)

Paying $20 to earn $30, your ROI is a whopping 50%, before overhead, backend fees, commissions, and more.

To know more about our debt settlement leads you can fill a form here or can reach us at 718-766-7824.